When Disneyland is now only for the rich: Ticket prices reach more than 27 million and the bloody lesson `To reach the top, you will have to be ruthless` 1
Along with Mickey Mouse, Disneyland is also a very famous symbol of the giant Disney corporation.
However, that `paradise` is not for normal children.
As in 2018, Disney World experienced two price increases.
That was the 4th time in history that Disney World raised prices twice in the same year.
And Disney’s expansion hasn’t stopped.
Despite huge investments, Disneyland still earned a huge profit of up to 4.5 billion USD in fiscal year 2018 – a 100% increase compared to 2013. But what if the capital is already earning that much profit?
From the mid-1980s to the early 2000s, Disney’s parks outperformed their competitors.
`The marketplace is a battlefield. Naturally, Disney has new competitors, and they don’t like to lose. Not only that, Disney doesn’t even want to compete. They want to crush all competitors,` – Robert
From that point on, Disney began to focus all its resources on crushing its opponents.
It was a really successful campaign.
In 2018, with the second price increase, Disney World pushed its ticket prices very high, but with a flexible policy.
`Disney understands what the US economy is like. They know about the so-called ‘rich-poor gap’. They see that money is mainly in high-income earners – in the top 10%, even 1
Disney has introduced a number of new options for customers with money, such as dinner with Disney princesses, makeup and hair services, and even tours for VIPs.
The only problem with this campaign is that if you are middle class and cannot earn more money, you will have a hard time meeting Disney’s prices.
Since the 2000s, Disney World began increasing prices each year, while average income decreased by 5.4%.
`Disney has done a great job of becoming an American cultural icon. They’ve done it so well that they’ve turned Disneyland into a household brand, and now those who have been there from the beginning are feeling the pressure because of Disney’s growth.`
`Many customers will probably feel disappointed, because they put their hearts into the company, into the company and now they are really tired of trying to follow. But the truth is that when Disney grows, they have to follow.
Reference: Business Insider
